Identity Crisis!

I'm having an identity crisis. Or maybe I have multiple personalities, in a completely sane sort of way of course.

Identity.. the business card that says who you are, what you do, what your style is. Nailing that is more difficult for oneself than for others. I can design your business card, but can I decide on my own? And then some words of wisdom from a dear friend.. "Oh I change my card every few months." So I probably will do the same. But I still want input from others so don't be shy about commenting.